Cost of living and rising interest rates dominate Australians’ online attention – Taboola study

Recent data from Taboola’s editors reveals three central topics currently on the minds of Australians: the cost of living, interest rates and how to save money in a turbulent economic climate.

The topic of money has seen a surge in interest over the past 90 days, with online reading on news sites jumping +55%.

Over the past month, the impending recession is a major concern for Australians, which has led to an increase in the cost of living reading online by +16% and the reading on inflation has increased by 66%.

As a result, people are reading more (+43%) about personal finance and about investing (+500%). and in this, family and money (+70%).


Rising interest rates are also affecting Australians, with a 39% increase in online reading.

People are actively looking for ways to save money – from renegotiating insurance policies and loans to cooking at home

Interest in reading on loans jumped 138% in the past 90 days, as did interest in insurance, which rose 7% as Australians think about saving money on their policies insurance.

Cooking at home, instead of eating out, is also popular, with online cooking reading up 59% over the period.

However, on the shopping front, interest from retailers is strong (+19%) but it is focused on coupons and grocery prices (+66%). Interest in cars also rose 51% to 1.4 million page views, but reading about electric cars jumped 708%, again underscoring the value of saving money on cars. essence and to be concerned about the environment.

There was also a 339% increase in online stock reading.

Australians are tackling the subject of recession as the economy tightens. There have been over 612,000 page views in the last 90 days on this topic

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