CASHe launches instant line of credit on WhatsApp

Financial wellness platform CASHe has launched an industry-first line of credit service using its AI-powered chat capability on WhatsApp to provide customers with a fast, seamless and convenient way to access to an instant line of credit by simply typing their name.

The company offers an instant credit limit without the need for documents, app downloads, or filling out tedious application forms.

Underlying this facility is an AI-powered bot that matches customer inputs and automatically facilitates a formal request with KYC verification, and once verified, sets up a line of credit with just a few clicks through a flow of guided conversation. Borrower details will be generated and displayed based on the name entered – the only key input the borrower needs to enter at the start of the conversation.

V. Raman Kumar, Founding Chairman of CASHe, said, “Today’s smart consumers demand instant gratification and contactless support. Our AI-enabled chat product introduced on WhatsApp is a step in that direction. We believe that an innovative and innovative service like this will not only empower our customers and ensure that they get a top-notch experience in their credit application, but will also significantly expand our credit footprint by utilizing the huge base of WhatsApp users, bringing us closer to our vision of achieving financial inclusion for the underserved in India.”

CASHe’s WhatsApp chat service is based on WhatsApp Business Platform, an enterprise solution that enables businesses to communicate with new and existing customers on WhatsApp in an easy, secure and reliable way.

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